Welcome to the biggest corporate culture con of the 21st century

In a world short on trust, where power is shifting and business feels increasingly risky, getting the right values in place is essential. But Junk Values words that don’t matter to us, that aren’t in our vernacular, that we haven’t chosen or considered are doing more harm than good, especially when they’re not just clichéd but also untrue.
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Junk Values exposes the patterns that have crept, unchallenged, into the systems and processes of values. It shows you exactly what Erika defines as Junk Values, why they do real damage to people and businesses alike, and how to replace them with something stronger. Because the way she advocates is neither easier nor faster, but very definitely better.

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About Erika

Erika Clegg portrait
Erika Clegg is a leading voice on organisational culture, leadership and values. She is the creator of the Active Ethos® method and The Values Revolution, helping leaders and organisations unlock authentic values that underpin excellent performance and sustainable growth.

She has written Junk Values after finding herself siding more often with the ‘values are BS’ brigade than many practitioners and describes this her attempt to put real values back onto the podium and knock the wrong ones off it into the mud.

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By piloting values across functions led by a widely representative group we see them tested, challenged, and proved in daily practice. That evidence builds trust.

The 2025 Edelman Trust Barometer underlines how far automatic deference has gone. Seven people in ten think CEOs, politicians, and journalists bend the truth.

The hit of fast food retailer packaging, the buzz of the outlets with their clatter, chat and pop music, was matched joyfully by the hit of sugars, salts, fats, and E-numbers.

The world is full of people who say, quite understandably, that values are nonsense and culture is a construct. The world is fuller still of people who, with the very best intentions, prove them right.

Why are you doing this? Why now? Are you willing to do the hard yards it will take to get this running and keep it going? What are your hopes for the process?

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